Summary:Recently, I spoke with an experienced adviser who was frustrated that his clients often base important financial decisions on random articles or pieces of information they read online, rather than consult with him for advice. I reminded him that educating his clients is a necessary step in establishing a relationship of trust — a relationship where his clients turn to him for their greatest financial questions and decisions.
 Original, engaging, and informative content is king when establishing yourself as a thought leader. By coalescing the power of blogging with the clout of social media, LinkedIn's publishing platform offers financial advisers the opportunity to sharpen their marketing chops and connect with clients and prospects in a new way.”Craig Faulkner, chief executive, FMG Suite |
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